Just like with any other type of event, the point of a virtual event is to create an experience for your guests that is memorable and helps to improve brand recognition for your company. If you want to elevate your next virtual event from good to great, here are some things that you should consider:
Just because your event is online, it doesn’t mean that your guests won’t love a small gift to say thank you for attending. Of course, these are going to look a lot different for remote guests, but you can still get creative and offer them small tokens of appreciation. A common virtual gift is an online voucher, which can be downloaded and used whenever your guests want. If you have sponsors or partners that are happy to offer their own services for the gift vouchers, then this can work out great for everyone.
A platform that is easy to use
For some people, learning how to use new technology can be a difficult and confusing process. Try and make it as easy as possible for your guests to navigate around your virtual event so that they can make full use of everything that you have to offer. Make sure that you consider usability at all stages of your virtual event from the perspective of attendees - from signing up, right up to leaving feedback at the end. By ensuring that their process is smooth and easy, you are likely to see a larger turnout and a much more positive response.
Cybersecurity is a very real concern for a lot of people, and it is your responsibility to ensure that your guests are safe at all times. If your event requires payment to access, or if they want to purchase something during the event itself, you need to ensure that this information is secure. You also need to make sure that any chats or conversations that occur during the event are kept private, or if you intend to record any part of the proceedings, that your guests are made fully aware of this.
Just like any in-person event, the point of a virtual event is to increase brand awareness and to create opportunities for networking and connectivity. Online events create just as many opportunities to showcase your company to a new audience as an in-person event, even if they do look slightly different. Make sure that you customize your home page, landing page, event page, etc. so that attendees are aware of who you are and what you offer. You can also use these opportunities to showcase all of your sponsors and partners as well.
A virtual event is not the same as a webinar. You want to ensure that your attendees are enjoying themselves and that you are providing them with opportunities to interact with each other and with speakers. Create spaces between your guest speakers with videos, opportunities to talk to one another, and intermissions that allow attendees to move around without missing anything important.
For many people, attending an event is a great opportunity to meet likeminded people who share the same interests as you. The freedom to chat with one another is lost when you host a virtual event, and everyone is behind their own computer screen. We highly recommend that you factor in specific opportunities for networking and connectivity. You can do this by creating breakout rooms that randomly bring together small groups of people, or creating a private Facebook group that your attendees can join, where they can meet other attendees before, during, or after your event.
As a business, you want to know if your virtual event was a failure or success. An online event is a perfect opportunity to collect data on your attendees and their experience if you remember to. Understanding how many people registered interest vs how many actually attended, what kinds of problems they struggled with during the event, and what they liked and disliked, is all important information that can be easily generated. Your goal should be constant improvement, and tailoring your events to the wants and needs of your guests is one of the best ways to do this.